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Resources

Qualifying for a Mortgage

Qualifying for a mortgage loan today is no easy task. However, it is also far from an impossible one. Mortgage lenders and banks today only want to lend mortgage money…

Negotiating with Prospective Employees

Making an offer and negotiating pay with an ideal candidate can be a trying situation. On the one hand, you want to make the best offer possible. On the other…

Calculate Your Conversion Rate

How many people that visit your website actually purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your website, are…

Financial Ratios

For the small businessperson, number crunching can be mind numbing. However, becoming conversant with a few core concepts can help you get an accurate view of how well your firm…

Pay-per-Click Advertising ROI

There are many marketing opportunities available to internet-based businesses. One of those is ‘pay-per-click’ advertising, whereby you only pay when somebody clicks on a link to your site, rather than…

The Pros and Cons of an HOA

A homeowners association (HOA) provides you with the chance of living in an orderly and well-run neighborhood that’s managed by an organization that sets the rules and regulations under which…

Gross Margin Analysis

The gross margin of a product is measured by subtracting the cost of goods sold from the selling price. Cost of goods sold includes all costs associated with producing the…